The Hard Way w/ Joe De Sena

“You know, if you think, every member that you’ve got in the gym knows three people, they know at least three people, who they’re friends with, that don’t exercise. Be a friend, bring a friend. That would be my message,” says Dr. Paul Bedford.

Paul Bedford, the Retention Guru, is a fitness industry authority on retention, attrition and member experience. In this episode, you’ll learn:

  • The fitness industry shouldn’t be waging war against others in the industry, rather, the industry should be waging war against inactivity
  • There needs to be more collaboration in fitness
  • The best technologies to keep you on track with your exercise, according to Dr. Bedford
  • How to motivate others to get active using the power of friendship, existing connections, and instilling value. “Be a friend, bring a friend.”


Connect with Paul:

Website -


Connect with Jarod and Yancy on social, and attend a DEKA event: 

-Jarod’s Social: @jarod_cogswell

-Yancy’s Social: @YancyCulp

-Race a DEKA Event: DEKA-FIT


This episode of Spartan Up is brought to you by DUROLANE, a single injection that may provide up to six months 1 of relief from osteoarthritis knee pain. Risks can include general knee pain and pain at the injection site. You can see full prescribing information at



Apple Podcasts: 





Spartan Up on Instagram: @spartanuppodcast

Spartan Up on Twitter: @SpartanUpPod



Producer: Lake Watters

Host: Jarod Cogswell and Yancy Culp

Sr Producer: Marion Abrams


© 2021 Spartan

Direct download: Paul_Bedford_Pt_2.mp3
Category:general -- posted at: 4:30am EDT