The Hard Way w/ Joe De Sena

Joe De Sena sits down with a young entrepreneur Lukas Pakter, the founder of the SquidHaus fitness apparel company, to discuss sensitive global issues with nuance, as well as Lucas' unconventional path to building his booming athletic apparel brand.
Lucas shares his viral strategy of leveraging an "influential army" of top fitness creators to take over the scene. He plans to sell thousands of discounted tickets to Joe's Spartan Race using influencer codes, donating over $1M to charity in the process. Joe gives the plan his stamp of approval.
Viewers will learn Lucas's unique brand story, top tips for starting young, and lessons on accountability from these experienced leaders. With open discussion on controversy and actionable advice, this episode is a must-watch for anyone pursuing a business or looking to better understand complex issues.
00:00 Joe’s “controversial” post on IG
02:34 The conversation has to happen
04:06 We shy away from having a stance
05:59 What does SquidHaus mean and represent?
08:06 Finding a job vs. starting a company
10:04 Leveraging business through Spartan Race
14:34 How to start a business?
16:44 Three things every entrepreneur should do every day
19:55 Three books everybody needs to read
21:57 How to find Lukas Pakter?

Direct download: Lukas_Pakter1.mp3
Category:lifestyle -- posted at: 12:00pm EDT

In this powerful episode, Spartan founder Joe De Sena sits down for an in-depth conversation with the amazing Brian Johnson, also known as the Heroic Philosopher CEO. They discuss Brian's strategies for building anti-fragile confidence through consistent action.
Brian shares how we can close the gap between who we are and who we want to be by doing what we say we'll do. He explains the importance of living each day with virtue and intensity.
Joe and Brian also discuss forging strength through challenges and gaining emotional stamina. Brian provides practical tools for taking control of your life through developing a clear protocol.
This episode will motivate and inspire you to play the ultimate game of life to your fullest potential. You'll walk away with actionable advice for overcoming obstacles and living without regret. Tune in to hear more!

00:00 Intro
01:19 Who is Brian Johnson?
02:52 Why did Brian write a book?
05:13 How do we become our best selves?
07:26 The power of Now
11:17 The new “phone” generation
14:16 Training heroes to become gods
16:57 Forge anti-fragile confidence
20:13 Surviving was the way of life
21:48 Anxiety and depression in today’s world
25:01 Brian’s protocol and advice
29:12 The eulogy exercise
32:44 How to find Brian?
34:31 Behind the scenes of the podcast
Direct download: Brian_Johnson_Ep_1_1.mp3
Category:lifestyle -- posted at: 12:00pm EDT

In this hard-hitting episode, bestselling author Michael Easter joins Joe De Sena to discuss the
dangers of our addiction to comfort in the modern world. 
They explore how technologies like social media and junk food use the same psychological tricks
as slot machines to hijack our brains. Easter reveals the "scarcity loop" that makes these activities so addictive. They also debate controversial solutions like taxing junk food and mandatory military service. 
This thought-provoking discussion will make you rethink everything you thought you knew about comfort - and maybe inspire you to get a little uncomfortable yourself!

00:00 Intro
01:18 Michael Easter’s background
05:02 Lessons learned from skiing
06:27 Parenting mistakes and the danger of technology
09:44 The casino laboratory and a 3-part behavior loop
13:35 The negative consequences of casino games and phones
14:58 Snacking and junk food industry
17:02 Challenging things will make you thrive
20:37 Overeating and managing food
25:26 The power of phones and what to do
28:09 Mandatory military service and recruiting
30:53 Three things everybody should do daily
32:56 How to find Michael?
Direct download: Michael_Easter_Ep_Corrections.mp3
Category:general -- posted at: 12:00pm EDT

Joe De Sena interviews Craig Siegel who is an author and motivational speaker. While having a successful business on Wall St Craig felt unfulfilled. He re-invented himself and constantly pushed himself into discomfort until he found a passion that would get him out of bed in the morning. He now helps others find their true potential and calling.

Direct download: Craig_Siegel_-_Audio.mp3
Category:general -- posted at: 11:24am EDT

Joe De Sena sits down with Co-Director of Christspiracy, Kameron Waters who talks about his upcoming film which he and his co-director bought back from Netflix making it the first of its kind to do so. This is the sequel to the popular Seaspiracy, What the Health and Cowspiracy which explores The Spirituality Secret kept hidden for thousands of years. To help Kameron buy the movie back from Netflix they are launching a kickstarter which you can find here:

Direct download: Kameron_Waters_Corrections.mp3
Category:general -- posted at: 12:29pm EDT