The Hard Way w/ Joe De Sena

Tired of being average? Want to take your game to the next level and become unstoppable? This episode will show you how to maximize your innate strengths, tap into your deepest interests, and unleash an unstoppable drive to win.
Former military strategist James King shares his science-backed approach to identifying your "sweet spot" and aligning your goals in a way that ignites your full potential. Spartan CEO Joe De Sena opens up about applying these principles to build an empire and change millions of lives.
Discover the secrets of the world's top performers and leave with an action plan to optimize your body and mind for total excellence.
00:00 Intro
00:42 Who is James King?
02:45 Studying performance science at the University of Edinburg
09:26 Key goals to pursue in order to excel
12:42 Leaning into strengths or fixing the weaknesses?
15:01 How hard is it to figure out your interests?
17:41 Just start doing something
20:22 Finding your sweet spot
23:13 The University of Better

For more insights into James King, be sure to explore:

Social Media Handles-
Instagram: @jamesaking_
LinkedIn: @acceleratingexcellence
Youtube: @acceleratingexcellence
Twitter: @jamesaking




Direct download: THW_Full_Episode_-_James_King_2.mp3
Category:general -- posted at: 4:15pm EDT

In this episode, marketing pioneer Seth Godin shares his proven strategies for building viral movements and brands. He and the Spartan founder Joe De Sena talk about the power of cultivating small, passionate communities over mass appeal.
Godin draws from his experience helping top brands connect through stories and building a community. He explains how understanding the way ideas spread socially unlocked his viral successes.
Seth points out that the most successful brands are built like "religions" that unite people through shared experiences. He also talks about happiness as a choice and the advantages of the world we live in.
For anyone wanting to inspire a change, this conversation provides valuable lessons on spreading ideas that uplift, becoming a viral phenomenon, and establishing movements that empower lives.

Episode presented by MudGear
00:00 Intro
00:42 The world is not your customer
02:08 Is a small audience enough?
04:31 The secret to becoming viral
08:01 The success of Joe’s New York restaurant
09:10 What would Seth as a head of Spartan?
13:33 How did Seth find his path?
14:25 Being happy is a choice
16:47 Building a brand is building a religion
18:36 The war in Ukraine from a marketing perspective
21:12 How can you find Seth?

Direct download: THW_Full_Episode_-_Seth_Godin_W_Sponsor_MudGear.mp3
Category:general -- posted at: 12:00pm EDT

In this episode, Joe De Sena interviews Michael Holt from Savage and Saint on redefining masculinity through integrity, authenticity and inner strength.
They discuss growing up tough and how it shapes character, plus the importance of discipline and relaxation in achieving goals and relationships.
Michael shares his daily wellness routine of meditation, breathing, nutrition and movement - practical self-care habits that unlock spiritual growth and sustainable energy.
Discover an empowering blueprint for well-being, success and real relationships - without macho posturing or martyrdom.
00:00 Intro
01:15 How can we define masculinity?
04:40 The balance of challenge and acceptance
07:51 Going too far in achieving the mission
12:08 The fear of stopping and relaxing
15:54 Six pillars of well-being
19:52 The meditative path is the warrior path

Direct download: Full_Audio_1.mp3
Category:lifestyle -- posted at: 12:00pm EDT