The Hard Way w/ Joe De Sena

“I speak to people all the time that go, ‘I can’t do this because… of my age. Because of my gender. Because of my sexual preference. Because I’ve got hair. Because I’ve got no hair. Because of my accent. Because of where I was born. Because of the color of my skin. Because of the school I went to, or didn’t go to.’ People are carrying all of that, all of the time. And the thing I would say to the young me, and I’d also say to other people is, recognize your limiting beliefs, and recognize what you’ve already done to overcome them,” says Dr. Paul Bedford.

Paul Bedford, the Retention Guru, is a fitness industry authority on retention, attrition and member experience. In this episode, you’ll learn:

  • How to get to someone’s head in order to get to their body


  • The difference between coaching and training


  • Importance of POSITIVE feedback


  • Recognizing limiting beliefs to overcome them


  • The difference between exercise and training


Connect with Paul:

Website -


Connect with Jarod and Yancy on social, and attend a DEKA event: 

-Jarod’s Social: @jarod_cogswell

-Yancy’s Social: @YancyCulp

-Race a DEKA Event: DEKA-FIT


This episode of Spartan Up is brought to you by Nutrafol. You can grow thicker, healthier hair without a prescriptionNutrafol is physician formulated to be ONE HUNDRED PERCENT drug-free. They use natural, medical-grade botanicals in consistently effective dosages so you get the most reliable results. Save fifteen dollars off your first month’s subscription by visiting  and using the code SPARTAN



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Producer: Lake Watters

Host: Jarod Cogswell and Yancy Culp

Sr Producer: Marion Abrams


© 2021 Spartan

Direct download: Paul_Bedford_Pt_1.mp3
Category:general -- posted at: 7:49am EST