In this episode, Joe De Sena sits down with the unstoppable Iron Cowboy, James Lawrence, a man who redefined human endurance by completing 100 Ironmans in 100 days!

James reveals the untold truth behind his record-breaking endurance feat, the brutal battles with injury and recovery, and the mindset that kept him moving when everything screamed "quit." From losing it all in the 2008 financial crash to rebuilding his life through passion and purpose, James proves that resilience isn’t just for athletes—it’s for anyone ready to break through their limits. 

If you’ve ever felt stuck, lacked motivation, or wondered how to break through your limits, this episode is your wake-up call. Get ready to be inspired, fired up, and ready to take action!

Timestamps:

00:20 Intro

00:52 Meet James Lawrence, the Iron Cowboy

01:42 Making a living as a full-time speaker

02:01 The reality of success in endurance challenges

05:38 Recreating the historic Spartan journey

06:30 Choosing your suffering and building resilience

07:34 Family life and becoming a grandfather

08:30 Why James chose to live in Utah

10:30 Writing Redefine Impossible and Iron Hope

13:03 Inspiring others through endurance challenges

14:32 From financial success to true purpose

16:19 Advice for those feeling stuck in life

17:51 The power of networking and meaningful connections

21:53 Recovering, brain rewiring, and returning to competition 

25:55 - Where to find James and upcoming endurance events

Connect to James:

🌐 Website: https://www.ironcowboy.com/

📸 Instagram: https://www.instagram.com/ironcowboyjames

📘 Facebook: https://www.facebook.com/IronCowboy/

💼 LinkedIn: https://www.linkedin.com/in/jamesandrewlawrence/

▶️ YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

✖️ Twitter/X: https://x.com/ironcowboyjames