The Hard Way w/ Joe De Sena

Fitness entrepreneur Hannah Eden, founder of PumpFit, arrived in America with a wild, dark destructive party streak. When she found CrossFit she was able to translate that obsessive behavior into something healthy and positive. Later she created her own program, accessible to all, called PumpFit. Hannah used painful events in her life to fuel her, pushing her limits in challenges like a human-powered 828 mile trip around Iceland. Today she is determined to help people become their best by using their energy effectively to attract attention positively and NEVER QUIT!

How do you get started? Find a protocol - make a plan the night before for the day ahead, structure will change your life! Enjoy this episode, forget excuses, and always take time to focus on you!

Become who you are
Attract attention positively
Don’t quit
Use your energy effectively
Transition negatives to positives
Power through pain
Find protocol , structure and a plan
Always keep moving
Take time to focus on you

This episode is brought to you by Honey Stinger. Visit and use code: HSSPARTAN2020 to save 30% off.


0:15 Social distanced intro
1:30 Interview begins with Hannah Eden
2:45 Hannah’s road from rebel to fitness
4:45 Photography & a dark streak
5:45 Saved by CrossFit- the pivot
6:50 Negative attention vs. positive attention
9:00 Spartan & CrossFit as modern religions ;)
9:45 Transference of energy
11:25 Starting a functional fitness training space
13:15 Creating a digital platform & training app
15:00 Running around Iceland’s Ring Road
18:20 Using a negative to fuel positive action
19:50 Putting pain in a different place
23:15 Finding immense productivity during this “pause”
25:00 Stepping up to the plate and taking on new roles
26:00 Tips & tricks to stay motivated - forget the excuses!!
26:30 Sefra & Joe social distance discuss this great interview



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Producer – Marion Abrams, Madmotion, llc.
Hosts: Joe De Sena & Sefra Alexandra. Johnny Waite & Colonel Nye are currently social distancing.
Synopsis – Sefra Alexandra | Seed Huntress
Production Assistant - Andrea Hagarty

© 2020 Spartan

Direct download: 303_Hannah_Eden_Assembly_1_01.mp3
Category:general -- posted at: 4:30am EDT