The Hard Way w/ Joe De Sena

Have trouble staying happy? When it became a struggle for Chris Ashenden, founder of Athletic Greens he attacked it like any other problem in life.  He compiled a list of things that make him happy, then made sure to do them every day. For Chris the list includes dancing, time with dynamic people, sunlight on the face, intense exercise, heat changes. In this episodes of Spartan Up Joe DeSena sits with Chris at Spartan World Championships in Tahoe to learn about the entrepreneurial and personal journey that led to the incredible success of Athletic Greens - both as a product and as a business.


  1. “It’s not what you eat, It’s what gets absorbed.”
  2. Build a Moat = protecting your business.
  3. Play well as a team.
  4. There is value to being 100% focused on happiness.
  5. Struggling with happiness? Try writing a list of things that make you happy and doing them every day.
  6. Find one thing each day that pushes you toward your goal and check it off.
  7. Always be improving, if someone is going to come out with a better product, let it be you.
  8. Have fun with the growth of your business.
  9. Don’t let perfect stand in the way of possible.
  10. Get your marketing message right.


Athletic Greens

Athletic Greens on Facebook

This episode is brought to you by CHOMPS, the cleanest jerky stick on the market. You can purchase Chomps' grass-fed, non-GMO, no sugar added meat snacks at use the promo code SPARTAN for 20% off and free shipping



0:00 Our hosts Sefra Alexandra (The Seedhuntress,) Johnny Waite and guest panelists Matt B Davis (Obstacle Racing Media,) and Charlie Brenneman (The Spaniard) introduce Joe DeSena’s Interview with Chris Ashenden.

1:22 CHOMPS.COM save 20% with code SPARTAN

1:40 Interview with Chris Ashenden of Athletic Greens begins

3:00 What you eat vs. what gets absorbed

5:45 Playing rugby in Argentina & meeting Tim Ferriss

7:45 Building a “moat” around the brand

9:20 CHOMPS.COM break

10:25 Back to Joe DeSena’s interview with Chris Ashenden

12:00 Origin story of this entrepreneur

12:50 Bankruptcy & how to overcome it

14:00 How to focus on happiness

17:00 What’s good enough?

18:30 Perfect vs. possible

21:40 Charlie Brenneman (The Spaniard,) Sefra Alexandra (The Seedhuntress,) Matt B Davis (Obstacle Racing Media,) and Johnny Waite put the interview with Chris in perspective and help you apply the lessons to your life.



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Producer – Marion Abrams, Madmotion, llc.

Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra & guest hosts Matt B Davis & Charlie Brenneman


Synopsis – Sefra Alexandra

Production Assistant - Andrea Hagarty


© 2018 Spartan

Direct download: 226_SUP_EDIT_CHRIS_ASHENDEN_FULL_01.mp3
Category:general -- posted at: 4:30am EDT