085: Reno Rolle | Let Food Be Your Medicine

Reno Rolle, to paraphrase Hippocrates, let food be his medicine when seeking ways to ameliorate his son’s ADD. It worked so well Rolle pivoted his successes into a company, Boku Superfoods. He harnessed the power of nutritionally dense foods, popularly known as “superfoods,” to create a line of foods. In his years long effort to develop a superior product, Rolle not only fulfilled his mission of having a positive impact on people, but gained some valuable insights into a productive life as well. Obstacles are a part of life and a few successes in pursuit of a lofty goal provide the impetus to overcome them.

Lessons:
    1.    Nutrition is a key factor in meeting challenges.
    2.    In starting a business, focus on having a positive impact and the money will eventually take care of itself.
    3.    A taste of success may be all you need to provide the impetus to overcoming great obstacles.