The Hard Way w/ Joe De Sena

Bedros Keuilian is a serial entrepreneur and business coach who is best known for his work in the fitness industry. He came to the United States as a young child, escaping the Soviet Union, and has since built a successful career by following his passions and serving others. He is the founder of Fit Body Boot Camp, a global franchise with over 700 locations, and he is the author of the book "Man Up: How to Go from Zero to Hero in Business and in Life."

"I don't need someone putting thoughts into my mind that could end up as deeds through my actions."


  1. Be careful with the words you choose because they can become reality.
  2. Have a clear vision and communicate it to your team.
  3. Lead from the front and be an example for others to follow.
  4. The importance of an immigrant mentality
  5. The when to wear & when to set aside your armor



Bedros Keuilian

Bedros Keuilian Instagram @bedroskeuilian

More resources from Bedros:


Spartan Up podcast

Spartan Up podcast on YouTube

Joe De Sena on Instagram







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Producer – Marion Abrams,

Host: Joe De Sena

© 2022 Spartan

Direct download: 433_BEDROS_Assembly_LEV.mp3
Category:general -- posted at: 1:09pm EDT