The Hard Way w/ Joe De Sena

The Managing Director at the helm of Craft Sportswear.  He tells Joe what motivated him to a position of success, hint: people told him he wasn’t qualified.  This week we learn that when someone tells you you can’t, that can be your fuel to show them just how well you CAN!



  • Get past fear in life
  • You don’t need a degree to get to the top
  • When someone says you can’t, use that as fuel to show you can
  • Find the balance between work, life and play
  • Understand the value of your team
  • Trusting your team is key  
  • Bring positive energy and push boundaries
  • Love the obstacles you confront in work
  • Be outside your comfort zone in the UNCOMFORT zone  
  • Be aware of cultural differences in business
  • Don’t be your biggest obstacle


This episode of “Spartan Up!”  is sponsored by Athletic Greens.  Get 20 travel packs free when you order at


Time Stamps:

0:00 intro

0:49 Athletic Greens special offer

1:17 interview begins

2:00 invention of polyester clothing layering system

3:45 working class to ceo at 32

5:00 being competitive in business

6:00 balance between hobbies, personal life and work

6:45 it takes a team

7:00 the benefits of trust and positive energy to push boundaries

7:42 Athletic Greens break

10:24 Interview continues: love the obstacles & be outside your comfort zone

11:45 cultural differences in business

12:50 the biggest obstacle can be yourself

14:10 get out of your comfort zone

15:20 Spartan Apparel

17:13 Sefra, Colonel Nye, Johnny & Joe discuss the interview

22:52 Athletic Greens close


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Producer – Marion Abrams, Madmotion, llc.

Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, and Col. Tim Nye.

Synopsis – Sefra Alexandra

Production Assistant - Andrea Hagarty


© 2018 Spartan

Direct download: 218_EDIT_STEFAN_PERSSON__ASSEMBLY_01.mp3
Category:general -- posted at: 4:30am EDT