The Hard Way w/ Joe De Sena

Aaron Hinde, Co-Founder & President of LIFEAID, tells us how he has used his Universal ATM: Alignment, Trajectory & Momentum to build a huge brand organically and in the process has gathered a super loyal and positive community. He put everything into the creation of a healthier alternative to sodas and energy drinks, living on a frugal diet of canned tuna until the ATM paid off. The advice this week is as refreshing as the “Performance Beverages.”



  1. Universal ATM: Alignment, Trajectory, Momentum
  2. It’s not a time issue it’s an engagement issue: BE PRESENT
  3. Never stop doing the little things
  4. Keep pushing, be conscious & positive
  5. Operate like everything you do will be on the front page of the paper




Aaron on Instagram

Fitaid on Instagram

This episode is brought to you by AfterShokz. Be open and hear it all with AfterShokz open-ear headphones, delivering situational awareness and comfort, unmatched by traditional in-ear or over-the-ear headphones. Visit for $50 off wireless headphone bundles.



0:00 Introduction


1:20 Interview begins

1:45 hustler mentality

3:15 paying your own way

4:00 living off the grid

5:00 getting by on $1,000/ month

7:00 slinging cans at golf tournaments

8:30 having alignment

9:30 focus on trajectory

10:20 aftershokz break

13:26 interview continues

14:30 Universal ATM

16:00 repping the brand

18:50 time vs. engagement

29:10 Sefra, Angle, Johnny & Joe discuss the interview



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Producer – Marion Abrams, Madmotion, llc.

Hosts: Joe De Sena with Johnny Waite, Sefra Alexandra, Col. Tim Nye and guest host Angel Sanz.

Synopsis – Sefra Alexandra

Production Assistant - Andrea Hagarty


© 2018 Spartan

Direct download: 224_SUP_SYNCH_aaron_hinde_FULL_01.mp3
Category:general -- posted at: 4:30am EDT