Tue, 28 January 2020
Jeff Vernon learned grit and perseverance as a kid in the family business. Those lessons carried him through a series of entrepreneurial successes and brought him where he is today - disrupting the fitness industry with a treadmill that makes you work harder and run better. In the sport of OCR or Crossfit coaches work on perfecting a series of skills training, but overlook proper running form. As humans understanding our gait and how to properly propel ourselves is imperative! Not only to prevent injury but to improve performance! As Joe De Sena says, “performance always wins.” Whether you’re pruning grapevines in snowy blizzards in upstate New York or disrupting an industry of millions - one thing is clear - you have to hammer through all the obstacles and just keep treading on.
LESSONS
LINKS www.TRUEFORMRUNNER.COM/SPARTAN use the code SPARTAN10 to save 10%
LL24H Podcast with Brian “Tosh” Chontosh
TIME STAMPS 0:00 Joe introduces Jeff’s interview 1:45 Interview begins on the treadmill 2:45 The 24 hour shipping container challenge: LL24H 4:35 Isiah Vidal jumps in at last minute to support The Whiteboard Project 6:30 Creating a running program with SGX 7:30 Tending a vineyard in western New York 9:00 Mitigating challenges of mother nature 11:00 Learning repeatability, scalability & best practices 13:20 Running a vineyard in Connecticut 15:00 The treadmill as a tool for training proper form 17:20 Helping people walk & run better 18:30 Disrupting the industry 20:00 Dealing with lawsuits & challenges 21:30: Takeaways 23:25 Pay attention to opportunities 24:40 Prevent injury by practising proper running techniques 26:00 Success is not a straight line 27:15 Skills acquisition can be intuitive with the right tools 29:00 Performance always wins 30:34 Joe debriefs lessons learned & running in his garage
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CREDITS: Producer – Marion Abrams, Madmotion, llc. Host: Joe De Sena Dr. Johnny Waite, Col. Nye & Sefra Alexandra are off finding their TRUEFORM
Synopsis – Sefra Alexandra | Seed Huntress Production Assistant - Andrea Hagarty
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