The Hard Way w/ Joe De Sena

This former NFL player remembers the day his mother handed him over to foster care, he went on to play in the NFL and now uses his “Identity Shift” program to help people move away from old programming that no longer serves them so they can reach their highest potential. He tells host Col. Nye about his method and walks you through a series of defined steps: See Shift Sustain, Accept Dissect Discover, Design Develop Deploy, Drive Hive & Thrive. This is a powerful roadmap that allows you to close the gap between where you are and where you want to be!



Make success your second nature Unpack the “programming” from your past

See, shift, sustain

Get unstuck & see where you want to go

Design, develop, deploy

Learn what you do wrong to get better

Take ownership Drive, hive & thrive

Do the work!

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Identity Shift

The Spartan World Media Fest was made possible by ATP Science



0:00 Johnny & Joe introduce this event - resetting what you think “tough” is

1:22 Recorded at Spartan World Media Fest by ATP Science

2:40 Col. Nye’s interview begins with Tony’s origin story- growing up in foster care & football 3:35 Starting in the NFL & opening a gym

4:30 Overcoming hard times & helping people navigate shifts

5:25 Identity shifts & making success your second nature

7:30 Psychology, neuroscience & brain plasticity

7:45 See, shift & sustain

8:15 Roots & fruits: getting unstuck & where you want to go

9:20 Education in kinesiology

10:30 Design, develop, deploy

11:45 The reality of the debrief

13:15 Tough love vs. real love

14:00 Learning to be better is learning what you did wrong

15:40 Taking ownership

16:45 Thoughts actions & beliefs

17:15 Success as a natural flow

18:05 Drive, hive & thrive

19:10 Rising to the expectations of our peer groups & helping others

21:45 A partner a barometer of self worth

24:00 Being the best version of yourself

25:35 Slow or go identities

25:55 Johnny & Joe give their feedback on this interview

31:15 Do the work !



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CREDITS: Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena, Dr. Johnny Waite & Col. Nye Sefra Alexandra was off foraging in the mountains of Tahoe Synopsis – Sefra Alexandra | Seed Huntress Production Assistant - Andrea Hagarty


© 2019 Spartan

Direct download: 278_FULL_SU_Anthony_Trucks.mp3
Category:general -- posted at: 4:30am EDT