Tue, 12 July 2016
Alan Jope, president of Unilever’s Personal Care business, understands how to live. With such an high position many would not be surprised if Jove was a man completely consumed by his work. Though his commitment to his job is complete, it is not the source of his identity. He and four friends are riding stretches of a world spanning motorcycle trip with its share of mishaps and broken bones. What he does is not who he is, but enables him to become the person he always dreamed he could be. In this episode Jope also discusses the benefits of mission driven brands.