Tue, 16 June 2015
Dick Costolo, CEO of Twitter, is an extreme example of the high school reunion paradox. We all have seen it. Homecoming kings and queens who have sunk into mediocrity while awkward "nobodies" have somehow made it big. Costello, the one who was always picked last for the team, is now CEO of Twitter. He describes how he used his perpetual outsider status to scrap his way to the top. His strategy is surprisingly simple; it's only the execution that's difficult.