The Hard Way w/ Joe De Sena

Allen Lim, founder of Skratch Labs and the only American scientist to have worked and cooked for teams at the Tour de France, has worked with dozens of top American cyclists to improve their performance and nutrition. He conceived his company in the intense atmosphere of  the Tour de France. If his methods could succeed in this gritty environment, he figured, they'd certainly thrive in day to day life. His company caters to the daily lifestyle needs of young athletes in particular, who may neither have the time or resources to keep this crucial ingredient of training in check. Excellence is ultimately a holistic endeavor, and as Lim proves, the whole is greater than the sum of its parts. 

Watch the video episode at

1.  We are all humans and we are all athletes.
2.  Lessons learned in sports can be helpful in life.
3. Find a way to be happy first and that happiness will create success.
Panel Notes:
Joe Desena: He and I disagree on some things regarding food. We met in a coffee shop while he was ordering croissants and coffee, and, I don't know, that just doesn't seem like healthy food to me. That said, this is one of the smartest folks I know when it comes to food and nutrition, and, right or wrong, I think you will be impressed.
Col. Nye: Identify the “bottleneck,” in your life and unclog it.  Life is about the summation of experience.  All competitors have stress and mundane challenges: diet, sleep, happiness and relationships. The mission of Skratch Labs is to provide life skills which then allows the athlete (everyone) to perform at their peak. Food is about context. A wholesome cookie is better than some prepackaged “health food.”  Food can be about pleasure. It has a cultural component. Enjoy it.

Sefra Alexandra: The human body can range from 45-75% water depending on the stage in your life and your fat content. Hydration, therefore, is of the utmost importance. Allen Lim has been working to provide hydration and nutrition to athletes for years. If you get a chance look up the original power bar, pemmican, and locate your nearest freshwater spring  ( I can attest to the undeniable difference of hydrating with "raw water."

Johnny Waite: We are all athletes. There is an important social component to food. If you lose this and get too extreme with diet you will fail. We are pack animals and our best things are accomplished together. Ambition is a really easy thing to hide behind until you realize you aren't happy. Don't shy away from or ignore pain. Experience it and let it make you better.

Direct download: 009-Allen_Lim-SpartanUp-Audio.mp3
Category:general -- posted at: 4:00am EDT